Average Reviews:
(More customer reviews)This book was recommended to me as I was setting up a one-day meeting for a medical association to create a plan for dealing strategically with burgeoning interest and growth from outside North America. By the time I was half way through it, I had recommended it to our president and the retreat facilitator. The president read it and promptly asked me to order copies for all the members who would be at the retreat. As a result, members came to the meeting with a much better understanding of challenges, opportunities, and key considerations that we would need to work through. It is obvious that Mr. Worth has not only studied this topic, but also speaks from extensive experience. He knows his subject and presents it clearly and concisely. Even our non-US attendees referred throughout the meeting to ideas and suggestions from the book. It helped us set up the agenda and I'm confident that we accomplished much more in our eight hour day than we would have without it. I recommend it highly to other associations that are struggling with the exciting but intimidating fact that the world IS becoming smaller and it will be increasingly difficult for organizations to prosper if they don't think carefully about how they respond.
Tressa Goulding, CAE, CMP
Click Here to see more reviews about: The Association Guide to Going Global: New Strategies for a Changing Economic Landscape
Why going global is critical-and inevitable-for your association's growth and survival
Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.
Underscores how the advantages of changes outweigh the risks
How adapting to new market trends is an act that cannot, and should not, be avoided
Offers a problem-solution guide to potentially intimidating questions about the process
Explains how small associations may often have an advantage over large corporations due to flexibility
Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.
Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.
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