Average Reviews:
(More customer reviews)Like other reviewers have noted, this book is aimed at a very particular audience: successful executives with significant experience, starting a technology company.
I figured I was close enough to that audience that I'd love the book. Turns out, I was wrong. This book is overwhelmingly focused on enterprise companies. I am the CEO of a consumer-focused company, and felt like the book was misleadingly positioned. Maybe "Basic Training for Entrepreneurs selling into the Enterprise" wouldn't have been as catchy... but it would be much more accurate.
I also found Rob's book troubling for softer reasons. For me, probably the most important decision I ever made was my choice of co-founders. Absolutely, you want a smart team just like Rob recommends... but you also want a team of people you can *trust* with your life. I was surprised by Rob's total focus on hard skills/experience in hiring.
But upon reflection, his focus on hard skills makes sense here, since the book is overwhelmingly about making money. If you want to build a team of people who want to change the world... or make a difference... this book is not for you. I'm not talking about non-profits or government; I'm talking about creating products that have an impact on the world (Apple, Sony, Google, Harley, Ben & Jerry's, Intuit, etc.).
This book has zero talk about creating a shared sense of purpose/mission. That's ok, because companies targeting the enterprise rarely have that sort of vibe. That's too bad, because I think that every company can use a "soul". And to be frank, creating a sense of purpose/mission can dramatically increase customer and employee retention. Maybe all this soft stuff can translate into hard dollars after all...
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