11/26/2011

HRD Survival Skills: Essential strategies to promote training and development within your organization (Improving Human Performance) Review

HRD Survival Skills: Essential strategies to promote training and development within your organization (Improving Human Performance)
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In the spirit of the now-accepted fact that we all need to market ourselves, this volume provides HRD practitioners with the tools and insights to do just that-market themselves within their organizations. The central theme is connecting with your customer and the heart of the book is all about marketing. The author succeeds in delivering a highly useful if not essential publication that deserves a place on every HRD practitioner's desk. Reviewed by Gerry Stern, founder, hrconsultant.com and Stern & Associates.

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At your fingertips is this valuable source of ideas, concepts, and step-by-step activities. Now you can effectively promote the HR training function within your organization.This unique guide shows you how to:* assess and tune up your department's image* promote HRD's added value to the business* appeal to diverse company groups* keep awareness high by staying visible* enhance relationships inside your organization* make sure administration doesn't tarnish your image* capitalize on work with external consultants* determine if the department should sell to a wider marketIn addition, you will find:* insightful case studies* easy-to-organize activities* a training image assessment survey* an inventory of training styles* a customer-focus checklistOverflowing with ideas, 'HRD Survival Skills' supplies your training and development teams with actual examples taken from diverse industries, sectors, and countries. Here's your blueprint to ensure that the services you provide are the right services for your in-house 'customers'.

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